QE77S95DATXZT OLED TV 77-inch
QE77S95DATXZT OLED TV 77-inch
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All the power of artificial intelligence in 4K
Our NQ4 AI Gen2 processor delivers an unprecedented 4K viewing experience. Powered by 20 AI-powered neural networks, the upscaling technology optimizes picture and sound when streaming OTT platforms, playing games, or watching sports. Thanks to exclusive technologies like perceptual color mapping and brightness enhancement, you'll enjoy your content with unprecedented brightness, color, contrast, and detail.
OLED Glare Free
Intense and deep blacks, without reflections
OLED Glare free minimizes reflections generated by external light sources and enhances the blacks and colors of your OLED TV in all their intensity and without alterations.
OLED HDR Pro
More powerful brightness and more intense contrast in every single pixel
Experience a truly magnificent viewing experience, where every single pixel generates brighter colors and deeper blacks. OLED HDR Pro offers up to 70% higher brightness than OLED HDR+ and delivers deeper contrast thanks to our NQ4 AI Gen2 processor, which dynamically maps tone colors for each scene, enhancing your TV viewing experience.
Samsung Tizen operating system
Discover a new level of entertainment with the Samsung Tizen operating system
With the Samsung Tizen operating system, you can enjoy a 360° experience using all the apps and services available on your TV. With Samsung TV Plus, you'll have access to free live TV channels and a catalog of thousands of movies, while with Gaming Hub, you can play games in the cloud with the highest streaming quality. Furthermore, Daily+ will help you better manage your daily activities, and with SmartThings, you can control your smart devices directly from your TV.
Lots of free content
Access over 500 free channels, including Samsung TV Plus channels. Enjoy news, sports, movies, entertainment, music, cartoons, and more. With new content constantly added, there's always something new to discover!
Watch thousands of movies and series for free with Samsung TV Plus.
Get instant access to an endless stream of entertaining shows like "Guest House," "Farmer Coming to America" and "WWE Wrestlemania."
Follow the latest news events on Euronews and stay up to date with children's programmes, sporting events and more without constraints [1]
Samsung S95D OLED TV: Brighter, More AI, and Less Glare
The colors always appear extremely natural and with excellent intermediate shades and then, in HDR, the wide dynamic range of the panel also significantly impacts the intensity of the colors.
4.5 Star
With improved brightness levels and a gorgeous matte screen design, the Samsung QN77S95D is among the best-looking and best-performing OLED TVs we've tested.
The future of OLED TVs is here
The Samsung S95D is the flagship OLED TV. Stunning picture quality powered by artificial intelligence and anti-reflective technology, a wealth of features, exceptional gaming performance, and a captivating design come together to create an exceptional TV.
5 Best BuysThe future of OLED TVs has never looked so bright
The Samsung S95D TV is the top of the line Quantum Dot OLED TV. It offers previously impossible brightness levels and adds a screen filter that borders on witchcraft.
The level of detail is also remarkable, and watching a film like Oppenheimer with its 65mm film and IMAX photography is a revelation, with an insane amount of detail in the image. The colors are also wonderfully deep and natural, bringing the breathtaking desert vistas vividly to life.
The anti-glare screen of the S95D OLED TV
We had the chance to play with the new anti-reflective coating exclusive to Samsung's flagship S95D OLED TV series.
First positive impressions of the new casing's performance, while we await the full review of the TV.
The side profile is spectacularly slim.
All the bulky electronics and ports are hidden away in the One Connect box, keeping cable clutter away from the main attraction – the TV.
S95D an OLED unlike any other
Samsung’s new top-of-the-range OLED TV features a brilliant panel with anti-reflective coating, making it a TV like no other on the market.
Brighter, with more AI and without reflections
The electronic heart of the TV is the new Neural Quantum 4K AI Gen 2 processor, capable of managing all image processing, starting from upscaling, through all the algorithms for improving sharpness, contrast and noise reduction.
A review of a 65-inch gaming TV that's a marvel.
The Samsung S90D is excellent for any use, even without too many adjustments. It has a wide viewing angle, useful for watching programs in a group, and also has a nearly instantaneous response time for movements, perfect for sports.
NQ4 AI Gen2 processor
All the power of artificial intelligence in 4K
OLED Glare Free
Intense and deep blacks, without reflections
OLED HDR Pro
More powerful brightness and more intense contrast in every single pixel
Lots of free content
Access free channels with Samsung TV Plus and more
OLED
Deep blacks, bright whites and vivid colors
Samsung's exclusive OLED technology delivers deep blacks, bright whites, and a full range of vibrant colors. Thanks to cutting-edge self-illuminating pixels, every image is pure, bright, and more precise than ever.
Expert Calibration
Professional color calibration entrusted to expert technicians
Always precise and faithful color reproduction. Thanks to the professional calibration function, colors adapt to even the smallest changes in hue.
4K AI Upscaling
Upscaling content for a 4K experience
With the support of 20 AI-based neural networks, our 4K Upscaling AI technology plays content in 4K resolution.
PANTONE Certified
Authentic colors certified by PANTONE
PANTONE Certification ensures the highest fidelity in the reproduction of 2,030 PANTONE Colors and 110 new skin tones, to offer a never-before-seen realistic viewing experience.
Real Depth Enhancer
Depth perceived by the human eye
This technology reproduces the way the human eye processes focus and, therefore, increases the contrast of close-ups and guarantees a much more realistic final rendering.
EyeComfort Mode
Intelligent brightness, optimized for your eyes
Samsung's exclusive EyeComfort mode automatically adjusts screen brightness and colors based on the time of day to help reduce eye strain.
Gaming Hub
Browse the catalog and easily access all games from a single screen
The Samsung Tizen operating system becomes a true hub that gives you access to your favorite cloud gaming platforms (without a console), console games, and gaming apps. Plus, you'll get personalized recommendations to help you find your next favorite game.
Motion Xcelerator 144Hz
Maximum fluidity of movement for your video games at 144 Hz even in 4K
With Motion Xcelerator 144Hz, frames flow smoothly, without lag or motion blur. This technology delivers razor-sharp detail and incredible speed for 4K gaming with a refresh rate of up to 144Hz.
Game Bar
Optimize your gaming experience
Larger and wider TV screens, with 21:9 and 32:9 aspect ratios, allow for a wider view and a better gaming experience. With Game Bar, you can further optimize your gaming experience and easily access various settings.
AI Auto Game Mode
Play without interruptions thanks to automatic settings optimization based on intelligence
The TV will automatically detect the games you're playing and recommend the best settings for each type of game. This way, you can focus on the game without worrying about settings.
FreeSync Premium Pro
Low-latency HDR gaming, without tearing or stuttering
Thanks to AMD FreeSync™ certification, which minimizes screen tearing and stuttering, FreeSync Premium Pro offers a simply perfect HDR gaming experience. It delivers exceptional image quality with high dynamic range while maintaining low latency, for a truly immersive experience.
Hue Sync
Immersive lighting that perfectly matches your viewing and gaming experiences
Thanks to the automatic synchronization of the lighting with the content played on the TV screen, the viewing experience becomes even more immersive.
Integrated SmartThings Hub
Connect your devices to your TV for a truly smart experience.
Thanks to the SmartThings hub integrated into the TV, you can seamlessly connect and control your smart devices compatible with the Matter and HCA standards, without the need for additional devices.
360 Audio Mode
Spatial 3D audio with Galaxy Buds
Using Galaxy Buds with 360 Audio mode, you'll get more realistic sound from your TV than you can get from headphones. Thanks to direct multi-channel and an increasingly efficient head tracking function, the direction of the sound changes based on the movement of the viewer's head, for a 3D spatial experience and more immersive sound than ever before.
3D Map View
Control your home appliances and IoT devices directly from your TV
Optimally manage your daily activities by intuitively monitoring and controlling your home appliances and IoT devices on a 3D map of your home.
Multi View
Everything on one screen
Watch your TV and smartphone simultaneously on the same screen. From live sports scores to video tips for your gaming sessions, simply connect your phone to create a customized screen combination to watch simultaneously.
Samsung Daily+
Manage your daily tasks more easily with the Samsung Tizen operating system.
Using the Samsung Tizen operating system, with an open ecosystem and a wide range of apps, Daily+ lets you manage your daily tasks simply and intuitively right from your TV. Daily+ also includes apps and services like SmartThings and Workspace.
SmartThings
SmartThings: Intelligence at your service
Optimize your devices for a lifestyle that suits your needs. With the integrated SmartThings hub, you'll have a personalized smart home with multiple SmartThings-compatible devices that simplify your daily life.
Dolby Atmos®
Dolby Atmos: A cutting-edge system with superior speakers
Samsung's new top-firing speakers deliver a simply exceptional surround sound experience. Featuring Dolby Atmos, the top-firing speakers deliver multi-dimensional audio for an incredibly immersive experience.
Q-Symphony
TV and soundbar in perfect harmony
The TV and soundbar work together to produce immersive, perfectly harmonious sound. With Q-Symphony technology, the TV and soundbar speakers are used simultaneously without muting them, for perfect surround sound.
OTS+
Dynamic and realistic audio to experience every scene with maximum intensity
Thanks to the built-in 4.2.2ch speakers and AI-powered audio synchronization, 3D audio will be so realistic that you will feel like you are experiencing every scene firsthand.
Active Voice Amplifier Pro
This AI-powered feature improves voice playback quality so you can hear every conversation without distractions.
An AI-powered technology that improves audio quality for clear dialogue by analyzing background sounds, vocal clarity, and ambient noise to isolate voices from other sounds. An exceptional audio experience, with dialogue perfectly intelligible even in the presence of distractions.
Adaptive Sound Pro
Authentic sound, faithful to the artist's intentions, remastered with AI-based audio processing
Adaptive Sound Pro optimizes sound reproduction based on the characteristics of the environment and audio content. For greater vocal clarity and a crisp yet balanced sound, in line with the creator's intentions, thanks to AI-based audio processing that extrapolates and processes sound elements.
Infinity One Design
The absolute beauty of minimalism
An immersive viewing experience in an incredibly elegant frame. Infinity One Design is a true concentration of allure thanks to its incredibly thin profile.
Attachable One Connect
A practical solution that attaches to the television, eliminating any clutter
Whatever the installation environment, One Connect minimizes cable clutter.
AI Energy Mode
Save energy with intelligent, in-depth analysis
With SmartThings, saving energy is easier than ever. With AI energy mode, the TV automatically detects the ambient light level and analyzes usage patterns to adjust the brightness, helping to reduce overall energy consumption. It also analyzes the audiovisual content in each scene and adjusts the brightness slightly, when possible, to also reduce energy consumption.
Samsung Knox Security
Your privacy is always safe.
Your privacy is always safe with Samsung TVs. Your sensitive data, such as PINs and passwords, is protected by software and hardware at multiple levels. Additionally, Samsung Knox Security protects IoT devices connected to your home TV and automatically blocks unauthorized malicious apps from running or accessing phishing sites. Finally, Samsung's security team regularly updates its systems to ensure maximum protection for your TV.
SolarCell Remote
A remote control made from recycled materials that recharges with sunlight and interior lighting
The solar panel on the back allows you to recharge the SolarCell remote control, avoiding the use of disposable batteries, thus protecting the environment.
Q Series Premium Soundbar
Stunning cinematic audio quality
Ultra Slim Soundbar
Incredibly thin, extraordinarily powerful
Essential B Series Soundbar
Superior audio quality for a premium viewing experience
| Number of tuners | 2 tuner/tuners |
| AMD FreeSync Type | FreeSync Premium Pro |
| Bluetooth version | 5.2 |
| Motion interpolation technology | Motion Xcelerator |
| Desk Stand | Yes |
| Sound mirroring | Yes |
| OTS+ (Object Tracking Sound+) technology | Yes |
| Digital signal format | DVB-C, DVB-S2, DVB-T2 |
| Power consumption (HDR) for 1000 hours | 309 kWh |
| Samsung Technologies (AV/TV) | 4K AI Upscaling, Built-in SmartThings Hub, Motion Xcelerator, Q-Symphony, Samsung TV Plus, Smart Calibration, Ultra Viewing Angle |
| Quantity of HDMI ports | 4 |
| Cables included | One Connect |
| Common Interface Plus (CI+) | Yes |
| Width (with stand) | 1716.6 mm |
| Weight (without stand) | 28.2 kg |
| Start TV mirroring | Yes |
| High Dynamic Range (HDR) supported | Yes |
| Audio system | 4.2.2 channels |
| Game Features | Automatic Low Latency Mode (ALLM), Dynamic Black EQ, Game Motion Plus, Game Hub, HGiG, Mini Map Zoom, Super Ultra Wide Game View, Surround Sound, Variable Refresh Rate (VRR) |
| AI-Upscale | Yes |
| Remote control type | TM2360E |
| Electronic Program Guide (EPG) | Yes |
| Web browser | Yes |
| Hybrid Broadcast Broadband TV (HbbTV) version | 2.0.3 |
| Automatic shutdown | Yes |
| Ambient mode | Ambient Mode+ |
| Screen shape | Dish |
| Number of USB 2.0 ports | 4 |
| Audio Return Channel (ARC) | Yes |
| Native refresh rate | 100 Hz |
| Image processing technology | Samsung Real Depth Enhancer |
| Width (without stand) | 1716.6 mm |
| Consumer Electronics Control (CEC) | Anynet+ |
| PC in (D-Sub) | No |
| Works with Amazon Alexa | Yes |
| Portable remote control | Yes |
| Climate class | 28.6 cm |
| Internet TV | Yes |
| Support width | 36 cm |
| Screen diagonal size | 195.6 cm (77") |
| Anti-glare screen | Yes |
| Bezel type | Without frame 4 |
| Bluetooth | Yes |
| Ethernet LAN ports (RJ-45) | 1 |
| VESA standard mounting | Yes |
| Active Voice Amplifier (AVA) | Yes |
| Display technology | OLED |
| Energy efficiency scale | From A to G |
| Screen diagonal size (cm) | 195 cm |
| Depth (without support) | 11.2 mm |
| Ecological sensor | Yes |
| Game Mode | Yes |
| AMD FreeSync | Yes |
| Ethernet LAN connection | Yes |
| Multi-Room | No |
| Smart TV | Yes |
| Universal guide | Yes |
| High Dynamic Range (HDR) technology | Filmmaker Mode, High Dynamic Range 10+ (HDR10 Plus) |
| Weight (with stand) | 40 kg |
| Common interface | Yes |
| Multiple view | Yes |
| Hybrid Broadcast Broadband TV (HbbTV) | Yes |
| Works with Samsung Bixby | Yes |
| Apple AirPlay 2 support | Yes |
| Power consumption (SDR) for 1000 hours | 128 kWh |
| Number of speakers | 4 |
| TV key support | Yes |
| Works with Google Assistant | Yes |
| Wi-Fi Standard | Wi-Fi 5 (802.11ac) |
| Product color | Black |
| Depth (with stand) | 286.4 mm |
| Native aspect ratio | 16:9 |
| Energy efficiency class (SDR) | F |
| Wi-Fi | Yes |
| RF ports quantity | 4 |
| Height (with stand) | 1048.1 mm |
| Tap View | Yes |
| Operating system included | Tizen |
| Display resolution | 3840 x 2160 pixels |
| Tuner type | Analog and digital |
| Optical digital audio output | 1 |
| Adaptive sound | Yes |
| Output power (RMS) | 70 W |
| Energy efficiency class (HDR) | G |
| Height (without stand) | 984.1 mm |
| HD typology | 4K Ultra HD |
| Supported display refresh rates | 100 Hz, 144 Hz |
| Panel mounting interface 24/5000 Panel mounting interface | 400 x 400 mm |
| Common interface Plus (CI+) version | 1.4 |
| Support color | Black |
Maintenance and Care
Maintenance and Care
Per garantire la massima durata del prodotto, segui sempre le indicazioni del produttore. Pulisci con un panno morbido e asciutto, evitando detergenti aggressivi o abrasivi. Assicurati che il prodotto sia installato e utilizzato correttamente per mantenerne efficienza e sicurezza nel tempo.
Shipping and collection on site
Shipping and collection on site
Shipments are made via traceable express couriers with delivery within 2–5 working days throughout Italy.
You will receive the tracking number by email as soon as your order is handed over to the courier.
On-site collection is also available at:
📍 Via Sciadonna, 3/5 – 00044 Frascati (RM)
Returns and Refunds
Returns and Refunds
You have the right to withdraw from the contract within 14 days of delivery of the product.
The refund will be made after the item has been verified, using the same payment method used for the purchase.
To request a return or assistance, contact our customer service.
Your payment information is processed securely. We do not store credit card information or have access to it.

